Money, markets & a little perspective
A curious mind.
A life in progress.
My own point of view.
Welcome to Purklechick, my little corner of the internet where life, business, financial markets and whatever else catches my curiosity all come together. A bit of everything, really. Just the way I like it.
Read my Substack ↗A little about me
There’s a person behind the posts.
Hello, I’m Gail
I'm 46, a mum, a wife, a dog mum to Maxwell and someone who works full-time while somehow finding time for a ridiculous number of interests and projects.
Life isn't all work and financial markets. There's family, everyday adventures, things that make me laugh, things that drive me mad and plenty of ideas that usually start with me wondering, “Could I do that?”
Purklechick is where all those different sides of my life meet. You'll find me talking crypto, following financial markets, exploring ETFs, writing about life and occasionally disappearing down a completely unrelated rabbit hole.
I enjoy learning new things, having a go and sharing what I discover along the way. For the longer stories and more personal reflections, there's always my Substack.
Let's connect
Find me around the internet.
Different places, different conversations. Pick what interests you.
Professional Experience & Writing
30 Years in Business. A Lifetime of Learning.
Thirty years in the corporate world gives you a rather interesting perspective on how businesses operate, how people work together and what happens when things don't quite go to plan.
My career has centred on customer experience, but the reality of that work reaches into almost every part of a business. Operations, leadership, people, processes, organisational change and the decisions that shape both employee and customer experiences.
I've learned that understanding the bigger picture is every bit as important as solving the problem directly in front of you. It's an approach that's stayed with me throughout my career and influences how I look at pretty much everything else.
From Corporate Life to Curiosity
That same curiosity has taken me into financial markets, cryptocurrency, ETFs, artificial intelligence and emerging technology. I love understanding how things work, how they change and what they might mean for everyday life.
It's also helped inspire The Tonkinson Framework, a financial education project I'm building around practical knowledge and confidence. After seeing the difference clear information can make in business, I want to bring that thinking to something we all have to deal with: money.
There's always more to learn, whether it's in the office or well beyond it. And I'm quite happy with that.
My Professional Writing
Customer Experience Matters
My LinkedIn newsletter, Customer Experience Matters, is where I share observations and ideas from across the business world.
I write about leadership, organisational culture, operational effectiveness, collaboration, communication and change, as well as the people and processes that shape the experience of both customers and colleagues.
Some articles explore decisions that could have been better. Others recognise people and teams doing brilliant work, often without much fuss or recognition. What interests me is how everything connects, and how seemingly small choices can make a lasting difference.
Customer experience doesn't belong to one department. It reflects what happens throughout an organisation, from the boardroom to the frontline. That's the perspective I bring to my writing.
The Tonkinson Framework
I’m building The Tonkinson Framework because so much of what we need to know about money is learned by trial and error. It shouldn’t have to be that way.
From understanding everyday financial choices to preparing for bigger milestones, a little knowledge can make a real difference to confidence and independence.
Without that foundation, it’s easier to feel overwhelmed, miss opportunities or make expensive decisions without understanding the consequences. The aim is practical, approachable education for different life stages, shared freely as it becomes ready.
Follow The Tonkinson Framework on Instagram ↗